Fountain Reach is an AI-assisted sourcing solution designed to help you expand applicant reach beyond traditional job boards. Reach uses programmatic job advertising and AI-generated intent profiles to help you launch and optimize campaigns across multiple platforms. Results will vary based on role, location, budget, and market conditions.
Broader sourcing channels: run ads across channels like Facebook, TikTok, and Google Search to reach both active and passive candidates.
Optimization over time: campaign settings and creative can be adjusted based on performance signals as data accumulates.
Faster iteration: generate and test multiple variations of ad creative to learn what resonates for your role and market.
Job Boards vs. Reach Sourcing
So why use Reach if you already use job boards like Indeed? Job boards are great for attracting active candidates who are already searching—but they can miss passive candidates who aren’t actively looking yet.
Reach helps you expand beyond job boards by running ads across channels like Facebook, TikTok, and Google Search, so you can get in front of people who may not have been searching for your company or role.
Reach also uses AI-generated intent profiles that you review, plus ongoing optimization over time. It can generate multiple ad copy variations that can be reviewed and launched across supported platforms.
Reach candidates can then connect to Fountain’s mobile, user-friendly, Hire application and other products within the Fountain platform. With Reach, you'll get real-time monitoring of ad performance data, with tools to help optimize spend over time.
▶ Want to learn more? Watch the video below!
Using Reach
After being invited to the Reach platform and logging in, you will first select your Opening for your Reach campaign:
Enter the URL or your Opening. This can be a Fountain Opening or a non-Fountain Opening URL.
Type in a description of what your ideal candidate looks like. For example, you may type, “is confident working remotely, has strong customer service skills, and is open to working weekends and evenings”.
Enter how many applicants you are looking for and the length of the campaign.
Click Generate Profiles.
Review the Intent Profiles generated by Reach AI. The suggested Profiles will be automatically selected but you can deselect and select other Profiles if desired. Click on any Profile to see more information.
Click Create Campaign. You will be presented with a Campaign Summary including the duration, applicant count, and budget for each Ad Group.
Before you launch
Review AI-generated profiles and ad creative for accuracy and compliance with your organization’s policies and applicable advertising/employment regulations. Confirm required disclaimers, pay transparency language (if applicable), and that targeting criteria align with your guidelines.
Click Launch Campaign. After launch, applicants may begin coming in within a few hours, depending on platform review times, budget, targeting, and market conditions.
Reach Enhanced Application Landing Page
Fountain accounts that utilize Reach also use an enhanced application landing page that is more marketing-optimized, user-friendly, engaging, and accessible, and is designed to improve conversion.
To add or edit these new fields, follow the steps below:
Once logged into Fountain, click the Jobs tab in the top toolbar. Then click Positions in the dropdown.
Click Add Position in the top right corner. You can also edit an existing position by clicking the Actions button to the left of the position name and then clicking Edit in the dropdown.
Type a name for the position and then click Customize Application Form.
Enter your job highlights in the Job at a Glance section. There are three highlight boxes by default but more can be added by clicking the +Add More button.
Upload a cover image in the Cover Image box by clicking or dragging and dropping.
Complete the rest of the screen as normal including entering a job description.
The round logo is created from the Brand section of Company Settings. This is created from the square logo image. Learn more about Brand settings by reviewing this article.
Interested in using Reach or having questions? Contact [email protected] for assistance.