Fountain's application form is designed to surface the right information at the right moment, giving qualified applicants everything they need to feel confident and apply.
Before filling in their details, applicants see a visually rich job page with a cover image, industry tag, job description, and role highlights, followed by a clean, focused form to complete their application.
The Applicant Experience
The Application Form is the initial step for candidates, capturing their name, email, and phone number by default.
When an applicant opens a Fountain application form, the page is divided into two sections: job information at the top, followed by the application form fields below.
Cover Image
A cover image appears at the top of the form. It is configured on the Position. If no cover image is set, the brand logo renders in its place.
Industry Tag
An industry tag appears below the job title, pulled from the Industry field on the Opening. If no industry is selected, the tag does not appear.
Highlights
A Highlights section displays key role details above the form fields, sourced from the Job at a Glance field on the Position. If the field is empty, the section does not appear.
Sticky Apply Button and Navigation
As applicants scroll through the job information, a sticky Apply button remains visible so they can begin their application at any point. At the bottom of the form, a View all jobs link takes applicants to the jobs directory, and a Back to top button lets them return to the job details.
Edit the Application Form
The fields that appear on the application form are configured in two places in Fountain Hire.
What applicants see | Where to configure | Menu option |
Cover image | Position | Edit Position & Application Form |
Job at a Glance (Highlights) | Position | Edit Position & Application Form |
Industry tag | Opening | Edit Job Details |
Edit the Cover Image or Job at a Glance
Go to Jobs > Positions
Click the Actions dropdown next to a Position
Select Edit
Click Customize Application Form
Update the Cover Image or Job at a Glance fields
Click Save
Edit the Industry Tag
Go to Jobs > Openings
Click the ⋯ icon next to an Opening
Select Edit Job Details
Update the Industry field
Click Save
Edit the Job Description
You can format text, add images, and insert merge keys into the job description at both the Position and Opening level.
To edit the Position-level job description:
Go to Jobs > Positions
Click the Actions dropdown next to a Position
Select Edit
Click Customize Application Form
Edit the Description
Click Save
Customize the Job Description for a Specific Opening
The job description displayed on the application form is set at the Position level by default, and applies to all Openings using that Position. Individual Openings can override this with their own job description without affecting the Position-level default or any other Openings.
To customize the job description for a specific Opening:
Go to Jobs > Openings
Click the ⋯ icon next to an Opening
Select Edit Position & Application Form
Click Edit Job Description
Select Customize job description for opening
Edit the description and click Save
Editing Job Description Requires Permission
Editing the Opening-level job description requires the "Edit Openings, Locations, and Positions" permission on your user account.
Add Form Fields
Below the default required fields (First Name, Last Name, Email, and Phone Number), additional questions can be added to the form using the Add question button.
Questions can be selected from a library of standard and previously created questions, or created from scratch. The following question types are available: Short answer, Paragraph, Address, Multiple choice, Checkboxes, Dropdown, File upload, Datepicker, and Hidden.
Keep the Application Form Short
The application form is an applicant's first impression of your hiring process. Keeping it to the default required fields reduces drop-off and gets candidates into your pipeline faster: name, email, and phone number are all you need to start messaging them. Additional screening questions are better suited to a Data Collection stage in your workflow, where applicants are already engaged.
Edit the Confirmation Message
A confirmation message is displayed to applicants after they submit the application form. This message can be customized with formatted text using the editor below the form fields.
Application Form from the Jobs Directory
When looking at the Jobs Directory, each link that goes to a position is an Application Form link.
To learn more about the Jobs Directory, click here. While you can use Fountain's Jobs Directory and Application Form, there are other methods to customize your applicant's experience.
SMS and Call Preferences
Applicants may see separate, optional consent choices for texts and calls when completing an application form. These choices let applicants decide how they want to be contacted and whether they want to receive communications about their current application, future opportunities, or both.
Application forms include four separate consent options:
Text me about this application
Call me about this application
Text me about future opportunities
Call me about future opportunities
Each option is independent. For example, an applicant can agree to receive texts about their current application while choosing not to receive texts about future opportunities.
Applicants can submit the application whether they select all, some, or none of these options.
These options are not required and cannot be made required. Collecting an applicant’s phone number does not automatically mean the applicant has consented to receive texts or calls. The applicant’s consent choices determine which types of text and call communication they have agreed to receive.
SMS opt-in disclosure and confirmation
Disclosure message: When an applicant leaves "Text me about this application" unchecked, a non-coercive informational message appears below the checkbox noting that opted-in applicants receive instant updates and are more likely to progress before the opening closes. The message disappears once the checkbox is selected.
"Continue without SMS" confirmation: If an applicant clicks Continue without selecting "Text me about this application," a confirmation pop-up appears with the same disclosure message. The applicant must explicitly click Continue without SMS to proceed, or select the SMS checkbox in the pop-up to opt in and continue normally.
Opt-In Rates May Vary
Because consent is voluntary, opt-in rates may shift as applicants make active choices about their communication preferences. The disclosure message and confirmation step are designed to help applicants understand the value of opting in before they decide.
Hosting Options for Application Form
There are three primary ways of hosting Fountain on your site. The first uses Fountain's Application Form, which conveniently links to any website or job board. Simply copy the URL and link where desired. You can also collect data via an external application through a website form, Google Form, or in-app then push data into Fountain. The last option is using an iFrame of Fountain's site within your company's website. We will explore all three here.
Fountain's Application Form
Locate the Jobs tab in the top left corner and click to open the dropdown. Then click Openings.
Find the opening you want to retrieve the application form from. Click the 3 dots Actions button to the left of the Opening.
Click View Job.
Copy the link from the top address bar and link it to any job boards you are using.
Opening's URL Slug
An Opening's URL slug (the readable part of the apply link) is generated from the Opening title. To change a slug, contact Fountain Support, who can update it for you.
Note that changing an Opening's URL slug breaks every existing link that uses the old URL, including links already shared with applicants or posted on job boards. Update your job-board postings and any shared links after a slug change, and expect previously sent links to stop working.
External Application - Company's Site
You can collect applicant data via a website form, Google form, or in-app form, then push that data into Fountain for further screening. Click here for Google form integration. This option gives users full control of the branding and visuals for their form. External applications also require a client-owned development team to build the API and manage the integration.
When building an external Application Form, users must create Sorting Conditions to filter applicants to the appropriate Openings. When an applicant matches the Opening’s Sorting Conditions, they will be automatically placed in that Opening.
Example: Using sorting conditions, applicants living in Seattle can be placed into an opening that is specific to Seattle.
Missing Sorting Conditions: If Sorting Conditions are not set up, applications submitted through external Application Forms and webhooks will be sorted into the default Opening (typically the first Opening created).
Incomplete Sorting Conditions: If Sorting Conditions are incomplete, or if an applicant does not match the sorting condition of any Opening, all applicants will be sorted into the default Opening (typically the first Opening created).
iFrame
Add an iFrame of Fountain's application form to your company's site. This requires a website builder on your side. View how to grab Fountain's Application Form link here.
When the form is embedded via iframe, tracking scripts wait for the host site's cookie consent signal before firing, and only fire for approved categories. If the parent site hasn't implemented this integration, Fountain automatically shows its own consent banner. See Embed the Fountain Application Form on Website for details.
Manage Applicant Consent
The Application Form includes four optional, unbundled consent checkboxes: transactional SMS, transactional calls, marketing SMS, and marketing calls. Consent is captured consistently across the Application Form, the Add/Edit Applicant screens, CSV import, and the Create/Update APIs.
Consent Is Captured at Every Entry Point
Applicants can grant or decline each consent category independently, regardless of how their record is created.
California Privacy Notice
US Application Forms include a California Privacy Notice at Collection link in the footer, linking directly to the CPRA section of Fountain's Privacy Policy. This notice appears only on US Openings.











