SMS and Smart Routing
Using Fountain's SMS feature drastically improves the conversion rate of your applicants and decreases the time to hire. If you send more than 1,000 SMS messages per day per location, you should consider enabling Smart Routing for there is a possibility that carriers will flag your messages as spam causing the message to be undelivered.
Smart Routing will automatically rotate through all of your numbers to avoid a single number from being used in excess and causing the carrier to flag these messages as spam. Smart Routing chooses the best number based on what country the recipient is in and how many SMS messages the number has sent. There is no additional charge to enable this feature.
We strongly recommend that you have at minimum 1 number per 30,000 messages you send each month, and add buffer numbers “just in case.”
For example, if you're sending out 300,000 messages per month, you should probably have 10 numbers to cover the 30,000 message average, and 3 or so buffer phone numbers. Conversely, if you send out 30,000 messages per month, you should probably have 3 numbers. The cost per month for an additional number is $9.
Buffer numbers are recommended, as your actual rate of sending SMS may ebb and flow based on applicant numbers. If you send 2000 SMS in one day from one number, the number will likely be flagged for carrier violation, and communication with your applicants would be affected.
For extremely high volumes of messaging Fountain offers short codes. Prices start at $14,000/year depending on the plan you will need.
If you would like to enable Smart Routing, or if you have any further questions regarding this, please feel free to send us an email at [email protected]