Email & SMS Tracking Through Google Analytics


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Third-Party Provider

Please note that the instructions in this article pertain to a third party provider and as such may not reflect all current settings. Should you have any questions or issues, please contact the third party provider directly.

You can now set up a Google Analytics integration to track when an email or SMS sends and opens. If enabled, all emails and SMS sent from Fountain will automatically contain a tracker.


Please note, your data retention policy on your Google Analytics account may impact the duration that this data is stored. To learn more about your data retention settings on your Google Analytics account, please see here.

What's Covered


Integrating SMS and Email Tracking

In order to enable both email and SMS tracking, you must first integrate Google Analytics into Fountain.

Set Up Google Analytics

  1. Create a free google analytics account or sign in.
  2. Click on the Screen_Shot_2019-06-11_at_2.46.05_PM.png on the bottom left. 
  3. Click + Create Account. Enter your company's website name and URL. 
  4. Click Get Tracking ID. Go through the terms and conditions.
  5. After accepting the terms and conditions, there will be a tracking ID on the screen in the format UA-XXXXX-X. Copy this ID: we will be using this tracking ID in future steps. 

Set Up Fountain Integration

  1. In Fountain, hover over your username on the top right. 
  2. Click Integrations in the drop-down.
  3. Click Screening on the left bar.
  4. You should see a list of different conversion trackers. Scroll down to the Communication Analytics section. On the right side of Google Analytics Tracker (Email) and Google Analytics Tracker (SMS), click Connect.
  5. There should be a grey Manage Integrations button to the left of both of these trackers. Click one of them.
  6. Enter the tracking ID we got from the Google Analytics page. Select which openings you want to track.

    Tracking IDs

    You can set up multiple tracking IDs for multiple openings. While one tracking ID may be used for multiple openings, each opening can only be connected to one tracking ID.

  7. Repeat steps 5-6 for the other tracker. You can choose to use the same tracker ID for both SMS and email, or you can use different trackers by clicking + Create Property in Google Analytics.


Set Up Click Tracker

Users can also see how often links in emails and SMS have been clicked. This can be done with the following steps.

  1. In the email or SMS message you want to send to the applicant, include a Fountain merge key link (e.g. [DATA_COLLECTION_FORM_LINK], [PORTAL_URL], etc.] in your message to insert the link to the application.
  2. That's it! To view the data on clicking the URL, go to Google Analytics and click Behavior on the left menu. Click on Events Top Events. Change the view by clicking on Event Action in the Primary Dimension and you'll be able to see the Event Action: link_click.



Tracking Email and SMS 

You can track email sends and opens as events in Google Analytics. For every email, we record the following information under the corresponding Google Analytics dimensions. You can track email sends and opens in Real Time or over a specific date range.

Tracking in Realtime
  1. Sign in to Google Analytics. Click Realtime on the left bar.
  2. Click Events.
Tracking in a Specific Date Range
  1. Sign in to Google Analytics. Click Behavior on the left bar.
  2. Click Events.
  3. Click Top Events.
    - On the top right, you can select the date range you want to explore.
    - You can pivot and segment data by primary and secondary dimensions here.

When viewing Google Analytics, keep in mind the vocabulary that Google Analytics use and which Fountain parameters these translate to.

Google Analytics Dimension

Corresponding Fountain Parameter: Email

Corresponding Fountain Parameter: SMS

Event Category

Message Template Name in Fountain

Message Template Name in Fountain

Event Action

“Send”, “Open”, link_click

"Send", "Open", link_click

Event Label

Email Subject


Campaign Name

Opening Name in Fountain

 Opening Name in Fountain


Stage Name in Opening

Stage Name in Opening






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