Conversion Tracking Manager

The Conversion Tracking Manager enables you to manage all tracking scripts in one place.

Tracking scripts measure the performance of ad networks and job boards and may be placed on any application form, opening, stage, or the jobs directory page. Once placed, Fountain sends information to the network source. 

Some of the most popular tracking tools supported are Google and Facebook. We also support custom scripts.

The Conversion Tracking Feature enables you to: 

  • Manage all conversion tracking scripts for ad networks and job boards in one place
  • Pass the count of Applicants landings in the Jobs Directory or any Opening, Stage, or Application form to the network source
  • Trace these landings to their source ads and job boards

What's Covered

Networks Supported

Facebook.png Facebook

Google.png Google

Googe_Adwords.png Google Adwords

Custom.png Custom JavaScript

Google Analytics 4

 Google Tag Manager

Perengo.png Perengo

Recrutics.png Recruitics

Adzuna.png Adzuna



Add a Conversion Tracker 

  1. Hover over your username to access Company Settings > Conversion Tracking under App Settings.
  2. Click the blue Add Conversion Tracker on the top right corner.

  3. Pick a Network in the drop-down menu and provide a description. Click Next Step.

    Best Practices

    We recommend that you provide a specific description for your conversion tracker for future reference.

  4. Label your tracker ID or API key with a unique identifier for the script. Click Next Step.

    Tracker ID or API Key

    The tracker ID or API key must match the key provided by the network the uniquely identifies your account or campaign.

    Note: that while Fountain supports custom scripts, Fountain does not edit any code.

  5. Add parameters based on the network. There are three types of parameters that you can submit values for. See the Merge Keys article for supported keys that can be set as parameters. Parameter options are dependent on the network, and they may differ from network to network.

    Required Parameters

    Required Parameters are keys that you must provide values for, or else the conversion tracker will not be triggered. Networks that have required parameters are Facebook, Google, and Google Adwords.

    Optional Parameters
    Optional Parameters are keys with static keys that you can optionally provide values for, but are not required. You would use these keys based on what points of data you want to collect.
    Custom Parameters
    Custom Parameters are parameters that allow you to provide your own keys and values. You can use a custom parameter when you want to connect an applicant action with a unique identifier. When you select the network as Custom, you can enter in your own JavaScript into the Custom JavaScript menu.
  6. Select which Openings, Stages, forms, or pages you want the tracker to trigger on. Click Next Step.
  7. Specify when to trigger the tracker. You can choose if you want the tracker to trigger the first time applicant lands on the specified page or if you want the tracker to trigger every time the applicant lands on the specified page. Click Complete.

If you still have questions about the conversion tracker settings for a specific network, navigate to their documentation page

Add a Custom Conversion Tracker

Note: As mentioned, Fountain does support custom scripts for conversion tracking, however, Fountain does not edit/review any custom code. Your development or IT team will be responsible for management of any custom code.

  1. Follow steps 1-3 from Add a Conversion Tracker. On the Network drop-down menu, choose Custom. Click Next Step.
  2. Insert your developed custom JavaScript for your Custom Conversion Tracker. Click Next Step.
  3. Follow steps 4-7 from Add a Conversion Tracker.

Editing and Deleting your Conversion Tracker

  1. Hover over your username to access Company Settings > Conversion Tracking under App Settings.
  2. Click Actions on the right side of tracker you want to test.
  3. Click Edit if you want to edit the tracker, and delete if you want to delete it.

Test your Conversion Tracker 

Best Practice

We recommend you test your tracker before you deploy them to ensure there are no bugs.

  1. Hover over your username to access Company Settings > Conversion Tracking under App Settings.
  2. Click Actions on the right side of tracker you want to test.
  3. Click Test Integration.
  4. Click Trigger Test Call.
  5. After you see the message Tracker has been fired, navigate to the network website to see if the tracker has been successfully triggered.

Depending on the browser, you can perform an advanced test to inspect the code and see if it fired by looking into the network tab.

Safari Firefox Google Chrome
1. Choose Safari > Preferences, and click Advanced.
2. At the bottom of the pane, select the Show Develop menu in menu bar checkbox.
3. Go back to Safari browser and use (Option+Cmd+C) to open the console.
4. Select the network tab to view if your script has run.


Was this article helpful?
18 out of 26 found this helpful



Please sign in to leave a comment.