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Beta Feature

This feature is currently in Beta and will be available soon. In the meantime, if you would like to learn more about Text to Apply, please contact your Customer Success Manager.

Available in United States Only

This feature is available for United States only. Job seekers who try to text 464646 outside of the United States will not get responses. 

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Text to Apply by Fountain is a mobile engagement solution that allows job seekers to text a keyword (ex: JOBS) to shortcode 464646 to begin the application process directly from their mobile device of choice. Text to Apply enables employers to capture applicant data while providing an engaging candidate experience anytime, anywhere.

 

What's Covered

 

Keyword

You'll need to create a unique keyword for your job. Think of keywords as UTMs which you can use to track where your applicants are coming from and how effective your campaigns are. Because keywords act like UTM parameters, we recommend one keyword per unique marketing campaign. For example, the keyword for a billboard should be different than the keyword on posters to allow you to track which medium was more effective in bringing in more interested applicants, and help guide your next marketing plan. You may also consider using different keywords to track other variations such as wording, graphic used, colors, location of the poster, etc. 

To add a keyword:

  1. Navigate to Company Settings by clicking on your profile image on the top right. 
  2. Click on Text to Apply on the left navigation bar.
  3. Click on Add Keyword on the top right. If you cannot access this button, you either ran out of available keywords or you do not have this feature enabled. Contact support. 
  4. Define your keyword in the Customize Keyword section. Pick something easy to remember, catchy, and relevant to your job or company. Keywords must be:
    • Between 3-15 characters
    • Can only contain letters A-Z and numbers 0-9. 
    • Underscores (_) and dashes(-) are allowed. Other symbols and spaces are not acceptable.
    • Unique and have not be used before by your account or another customer.  
  5. Lastly, chose what link to include in the response text: "Join our team! Check out these jobs from [BRAND NAME]: [LINK]"
    You can choose one of the following to link types:

    Opening

    Choosing to link to an Opening will direct job seekers to an application form for a specific position within a location. This is the best applicant experience as it's the most direct and the least clicks for job seekers. This option is best suited for companies who have centralized hiring by position or want to do targeted marketing for a specific position or have evergreen Openings.

    Note: This feature is only available in United States, so if you do not have any job locations in United States, you will not see an options in for the Opening dropdown.

    Location
    Selecting a Location will direct job seekers to the openings within a single location. This is a great option if you're planning on doing a poster on your store or doing localized advertisement.

    Note: If you do not have the option to select a Location, make sure 1) you have locations in United States 2) The Jobs Directory is not disabled in your company settings.
    Brand
    Brand will direct job seekers to a job directory of all the Openings within your business. If you have multiple brands under one Fountain Account, this allows you to do branded marketing for each brand. Note that the Jobs Directory will only show US locations within the brand. This is preferable for those doing nationwide marketing campaigns that will advertise for multiple locations.

    Note:Text to Apply is currently only available in United States. If you do not have any job Openings in United States, you will not be able to use this feature.

    Multiple Keywords for the Same Link

    You can have more than one keyword for the same brand, location, or opening. This allows you to test the performance of different marketing campaigns. 

  6. Review the job seeker's experience with the preview on the right, click on the link to test it out and make sure everything is correct. Note: Due to compliance standards, the the reply message cannot be changed and is set by default by Fountain.  
  7. Click Add Keyword and then Confirm to continue.

    Keywords Cannot be Edited

    Once a keyword is added, the keyword and the link tied to the keyword cannot be edited or changed. Please choose your keyword wisely before confirming the add.

  8. Click Agree to finish adding the keyword.

 

Marketing Text to Apply

Text to Apply is an alternative method to application URLs and QR codes, and just like the job itself, it won't be successful if you don't market it. Some ways to advertise your job is on flyers, stickers, shopping bags and wherever you get foot traffic. Paired with a simple call to action like "We're hiring! Text JOBS to 464646", applying to your jobs just got easier.

🚨 IMPORTANT

Text to Apply feature utilizes a short code (464646) that is subject to the carrier networks and CTIA's rules to protects consumers.  To be compliant, all your advertisements must include this message on the bottom to provide consumers (job seekers) information prior to texting 

Reply STOP to cancel, HELP for help. Msg&data rates may apply.  Terms: fountain.com/tos & Privacy: fountain.com/privacy

 

Dashboard & Metrics

The Text to Apply dashboard is where you can see all the keywords you have added to your account, as well as some basic performance metrics. 

To get to the dashboard:

  1. Go to the Text to Apply dashboard. Navigate to Company Settings by clicking on your profile image on the top right.
  2. Click on Text to Apply on the left navigation bar.
  3. You can filter the metrics on the dashboard with the time selector on the upper right corner. This filters both the Unique Inquiries column by the keyword texted in date (first time if the unique phone number texted the same keyword multiple times) and the Applicants column by apply date.  mceclip0.png

Aggregated Metrics

The top of the dashboard gives you a summary of metrics for all the keywords on your account along with how many keywords you have used out of the number available to your account on the upper right box.

Total Unique Inquiries

Total Unique Inquiries is the sum of unique combinations of phone number and keyword. In other words, this number shows you how many unique phone numbers texted in a unique keyword. For example, if Molly texted "Apply" and "Jobs" and applied to a job each time. She now has two applications, which means she is counted twice in the Total Unique Inquiries. 

Total Applicants

Total sum of all the applicants from any keyword.

Total Apply Rate

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*This is not a total sum of all the rows on the table for Apply Rate.

mceclip1.pngMetrics By Keyword

The bottom table shows every single keyword you have added to your account and its relative performance metrics.

Unique Inquiries
This is the number of unique phone numbers that have texted the respective keyword to 464646. If a job seeker texted the same keyword multiple times, they will only be counted once.
Applicants
The number of applies that resulted from texting in the respective keyword. Depending on your Duplicate Handling settings, a job seeker can apply more than once and therefore is not representative of unique individuals. 
It is possible number can be higher than your Unique Inquiries if you have a time filter selected where the applicant texted a keyword outside the filtered time but applied on a later date that falls within the time you're filtering by.
Clicking on this number will take you to Master Applicant View where you can see those specific applicants and their profiles.
Apply Rate

The percentage of applies from the unique inquiries. If this number is low, consider reviewing your Application Form if the link is to an Opening and tweaking your job description to something more appealing. If it's link to a Brand or Location, in addition to the improving the Application Form, also consider how you're naming your Openings and how it's appearing on the Jobs Directory.

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Note: It is possible for this percentage to be above 100% depending if your settings allow for individuals to apply more than once. For example, if Sam texted in keyword "Apply" once, but got to link to your Jobs Directory where she applied to two different job Openings. That is an apply rate of 200%.

These metrics will help you identify which keywords are performing well. Please note the configuration of each keyword, especially Link Type, can affect their performance. Sending a job seeker to a Jobs Directory versus an application form are two different experiences and can affect the apply rate. Even if two keywords had the same exact campaign but were for two different job Openings, it's possible that the job description, location of the job, or another variable affected the apply rate. Therefore, the best way to test the performance of a marketing campaign is to conduct two marketing campaigns for the exact same configuration: e.g. same link.

 

Reporting

You can run reports on all your applicants like you normally do to analyze the source of your applicants. All applicants that came through Text to Apply will have "text_to_apply" as their utm_source so you can compare it with the rest of your applicants and measure success among other sourcing avenues. The specific keywords the applicant texted in will also be on the applicants profile and record under utm_term. 

 

Job Seeker Texting Experience

To check out the applicant experience, you can try texting "Jobs" to 464646. Keywords are not case sensitive, and Fountain supports "STOP" and "HELP" responses if the applicant chooses to unsubscribe or needs help with the link or application.

 

If you would like to learn more about our new Text to Apply feature, please contact your Customer Success Manager or support@fountain.com.

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