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Manage Campaigns in Source

Post jobs to multiple channels, monitor performance, and manage campaign budgets and status.

Updated this week

Fountain Source allows you to post jobs to multiple channels, manage campaign budgets, and monitor performance—all from one platform. This article explains how to post jobs, view campaign performance, edit budgets, and pause or resume campaigns.

Post Jobs to Multiple Channels

Source streamlines job posting by allowing you to post to multiple job boards and sourcing channels simultaneously. This saves time and ensures clean attribution for tracking performance.

Available Channels

Source integrates with several sourcing channels:

Integrated Channels (full posting and management capabilities):

  • Joveo

  • Talroo

  • Indeed

  • ZipRecruiter

  • Boost

Managed Channels:

  • Reach (managed by Fountain Assist)

  • Pool (re-engagement of past candidates)

Channel availability depends on your account configuration. Contact your Fountain representative if you don't see a channel you expect to use.

To post a job to multiple channels:

  1. Go to Source > Dashboard.

  2. Select the checkbox next to each opening you want to post.

  3. Click Post job at the bottom center of the screen.

  4. In the posting flow, you'll see three steps:

Step 1: Channels

Select which channels you want to post to. You'll see cards for each available channel:

  • Fountain Boost – Boost is a programmatic sourcing channel that automatically posts your job to hundreds of job boards

  • Indeed

  • Joveo – A programmatic sourcing channel that automatically posts your job to hundreds of job boards

  • Talroo – Talroo is a data-driven job advertising platform that focuses on frontline hiring.

  • ZipRecruiter – A one-stop hiring platform for businesses of all sizes

  • Fountain Pool – Tap into everyone who has ever applied, referred, or worked for you to rehire faster

Check the box next to each channel you want to use, then click Next.

Step 2: Job details

Review and edit the job information that will appear on job boards. If you selected multiple openings, you'll see a list of those openings. Click on an opening to edit its job details.

For each opening, review and edit the job information that will appear on job boards:

  • Job title

  • Location (city, state, country)

  • Brand

  • Job description

  • Industry, job hours, job type, shift, pay range (optional)

Editing the job description here creates a unique posting for the channel. Changes will not update the opening or job description in Fountain Hire.

Click Next when finished editing job details.

Step 3: Spend

Allocate your budget for each selected channel. The fields you'll see depend on which channels you selected in Step 1.

Per-Channel Spend:

For Talroo:

  • Total spend – Enter the total budget you want to allocate

  • Allocate evenly across openings or Allocate spend per opening – Choose whether to split the budget equally across all selected openings or set custom budgets for each

  • Start date – When the campaign should begin

  • End date – When the campaign should end

  • Source displays the calculated Total spend at the bottom

For Boost:

  • Total spend – Enter the total budget you want to allocate

  • Start date – When the campaign should begin (defaults to today)

  • End date – When the campaign should end

  • Source displays the Duration (calculated number of days) and Total spend

For Pool:

Pool has a unique setup flow since it involves creating an outreach campaign rather than a paid job board posting. You'll see:

  • Campaign type – Choose between Email campaign or SMS campaign

  • From – Select the email address recipients will see (for email campaigns)

  • Start date – When the campaign should begin

  • End date – When the campaign should end (or check Never expires)

  • To (audience) – Select or create an audience of talent from your Pool to target

  • Campaign message – Click Write message to compose your outreach

Pool campaigns re-engage past applicants, workers, and referrals already in your talent database. Since this is an owned audience, there's no per-applicant cost—you're messaging people who have already expressed interest in your company.

For ZipRecruiter:

  • Spend per opening – Shows a fixed amount (e.g., $149) that cannot be changed

  • Start date – When the campaign should begin

  • End date – When the campaign should end

  • Source displays the Duration and Total spend

ZipRecruiter campaigns have fixed pricing that cannot be adjusted once selected. The spend shown is the set cost for posting to ZipRecruiter.

Once you've configured spend for all channels, click Next to proceed to payment.

Step 4: Payment

Review your order and click Pay to confirm. Payment is processed via invoice through your Fountain contract.

The campaigns will begin running on the selected channels, and Source will start tracking their performance.

Post to Reach

Reach is a specialized channel managed directly by the Fountain Assist team. It sources candidates through major advertising platforms like Google, Meta, and Bing. Because this is a fully managed service, you cannot post to it directly through Source.

Post to Pool

Pool allows you to re-engage past candidates who have previously applied, referred, or worked for you. When you post to Pool, Source sends targeted messages to eligible candidates from your talent pool, encouraging them to apply to your new opening.


View Campaign Performance

After posting jobs, you can monitor how each channel is performing.

To view campaign performance:

  1. Go to Source > Dashboard.

  2. On the Opening details page, ensure you're on the Channels tab (default view).

  3. You'll see sections for:

Summary Metrics (top of page):

  • Applicants

  • Hires

  • Budget Spend

  • CPA (Cost Per Applicant)

  • CPH (Cost Per Hire)

  • Avg time to hire

General Recommendations:

Source analyzes your campaign performance and provides actionable recommendations. For example, if current campaign performance may fall short of your hiring goal, you'll see suggestions like:

  • Increase budget of active campaigns

  • Add new campaigns on different channels

Ongoing Campaigns:

This section shows all active campaigns with detailed metrics:

  • Channel name and icon

  • Spend (current spend / allocated budget)

  • Duration (days elapsed / total days)

  • Applicants

  • CPA

  • Conversion rate

  • Hires

  • On/off toggle (for integrated channels)

  • Edit icon (pencil) to modify campaign settings

Other Channels:

This section displays available channels you haven't posted to yet. Click Post Job to add a new campaign on any of these channels.

Understand the Data Refresh Timestamp

Look for the timestamp displayed next to the Spend header on each campaign card. This shows when the data was last updated. Data refresh frequency varies by channel:

  • Integrated channels – Updates occur multiple times per day

  • Non-integrated channels – Updates may be less frequent


Edit Campaign Budgets

For integrated channels, you can adjust campaign budgets directly in Source without visiting each job board separately.

To edit a campaign budget:

  1. On the Opening details page (Channels tab), locate the campaign you want to edit under Ongoing Campaigns.

  2. Click the pencil icon (edit) on the right side of the campaign row.

  3. In the edit modal, update:
    Make your changes, note that your editing options will be based on the channel for the campaign.

  4. Click Save.

Source sends the updated budget to the integrated channel immediately.

Budget editing is only available for integrated channels with full management capabilities (e.g. Joveo, Indeed). For Boost and ZipRecruiter, as well as non-integrated channels, the budget may not allow updates once the campaign is active.

Q. Why can't I edit some campaigns?

If you don't see an edit icon next to a campaign, it means Source cannot modify that campaign. This may happen when:

  • The channel doesn't support budget editing through the API (Boost, ZipRecruiter)

  • The campaign is non-integrated (display data only)

  • The campaign was created outside of Source

For these campaigns, log into the job board directly to make changes, or contact the Fountain Assist team for managed channels like Reach.

Pause and Resume Campaigns

You can pause campaigns to stop spending temporarily, then resume them when needed. This is useful when:

  • Your pipeline is full and you don't need more applicants right now

  • You want to reallocate budget to a different channel

  • You're pausing hiring temporarily

To pause a campaign:

  1. On the Opening details page (Channels tab), locate the campaign under Ongoing Campaigns.

  2. On the right side of the campaign row, you'll see a toggle switch.

  3. When a campaign is running, the toggle is ON (blue).

  4. Click the toggle to switch it OFF.

  5. Source sends a pause request to the integrated channel, stopping paid traffic for that campaign.

To resume a paused campaign:

  1. Locate the paused campaign under Ongoing Campaigns.

  2. Click the toggle to switch it back ON.

  3. Source sends a resume request to the integrated channel so that traffic and spend start again.

The pause/resume toggle is only available for integrated channels that support campaign control (e.g. Joveo, Indeed). For channels where Source only reads data (certain XML feeds or manually tracked campaigns), the toggle may not appear. Those campaigns must be paused or stopped directly in the job board or external tool.

Add Target CPA and Conversion Rate

To help Source provide accurate recommendations and performance assessments, you can set target benchmarks for your campaigns. There are two ways to do this:

Method 1: Through the Dashboard

  1. On Source > Dashboard, click the three-dot menu (⋮) on the right side of any opening row.

  2. Select Edit targets.

  3. In the Edit Targets modal, you can set:

    • Target conversion rate – The percentage of applicants you expect to hire

    • Target budget – Total planned spend for the hiring goal period

    • Target CPA – Your target cost per applicant

  4. Click Save.

Method 2: On individual campaigns

  1. On the Opening details page for an Opening (Channels tab), locate the campaign.

  2. In the campaign row, click + Add next to CPA or Conversion.

  3. Enter your target value.

Source will compare actual performance against your targets and highlight campaigns that are performing above or below expectations. This helps you identify which campaigns need attention or budget adjustments.

Setting a target conversion rate at the opening level (Method 1) provides Source with the context needed to calculate how many applicants you need overall. Setting target CPA at the campaign level (Method 2) helps you assess individual channel performance.


View Sourcing Openings

At the top of the Channels tab, you may see a section called Sourcing Openings. This shows other openings that have contributed applicants to the current opening. For example, if candidates applied to "Cook" but were transitioned to "Dishwasher," the Cook opening will appear as a sourcing opening for Dishwasher.

This helps you understand the true cost of acquisition when applicants come from multiple sources. For more details, see the article Understanding Source Metrics and Attribution.


Troubleshoot Campaign Issues

I posted a job to Joveo but it's not showing up

Job postings can take 1-2 hours to appear in the Joveo dashboard after posting from Source. If it's been longer than 2 hours, contact Fountain Support.

My campaign shows paused but applicants are still coming in

New applicants can still appear from three common sources even after a campaign is paused:

  1. Organic traffic – Free traffic from candidates finding your job through search or your career page

  2. Non-integrated channels – Source cannot control spend on non-integrated channels

  3. In-flight clicks – A candidate clicked your ad before the pause but finished applying afterward

If you suspect the paid campaign is still running, log into the job board platform directly to verify its status.

Why is the spend different in Source vs the job board?

Source calculates spend based on your hiring goal's specific timeline (start date to end date), not the campaign's entire lifetime. Job boards typically show lifetime spend since the campaign was created.

Example: If your hiring goal runs from January 1-31, but your Indeed campaign started December 15, Source only shows spend from January 1 forward, while Indeed shows total spend since December 15.

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